This experience with Tavo will show us a tour of his most interesting works and will unveil his expert advice to achieve success in the world of advertising and marketing. A talk more centered on mastery than simply survival.
Building Products in the Attention Economy - Balancing ethical obligations with business realities
The winners in the attention economy have one thing in common. They build products that explicitly take advantage of our psychological shortcomings. Just like fast food restaurants once hooked us by appealing to our sense of speed, efficiency, cost and cravings for certain flavors, and casinos lured gamblers in with the possibility of getting rich quick, today’s big digital players hook us by capitalizing on various loopholes in our human psychology. Have we lost control of our relationship with technology? Is technology better at controlling us than we are at controlling it? This talk will explore the truth behind addictive design patterns and pose questions regarding our responsibility in building products in an ethical and responsible manner.
Personal Branding. How to be the best option and generate memorable experiences.
In the midst of the avalanche of communication we submit ourselves to on a daily basis, creating a differentiated and lasting impression is a true challenge for any brand these days. Let´s learn the secret…
As companies are trying to reimagine the customer experience, they often fail to realize the power they can gain by changing their workforce has weird numbers in it. By creating new work environments and processes that enhance the ability to see real world problems, employees can find the perspective they need to create innovative solutions. In this discussion Angela Lester, CEO of K Street Partners, will showcase how her company’s unique approach that allows her team to work, in ways that help create exceptional solutions – all while breaking the boundaries of life and work.
Next Steps in health technology & patient experience. What healthcare will look like in 5-15 years?
Research and experience are the two main areas in which the patient experience is focused: how the patient accesses the service, how they are treated throughout the cycle… Without a doubt an interesting journey that will change the way we go to the doctor.
Going to the doctor will never be the same. Are we prepared?
Licensed, but not a doctor, in medicine and surgery. His calling was to become a family doctor. After many years working in a hospital, many hours of guarding the emergency room, and many days of consultation, he decided to take the leap to hospital management. After 9 years in charge as medical director at a cancer center, he realized that the current health model needs a radical change and for about a year he fought to make changes. He is convinced that very few things currently happening in the field of medicine will be the same in five years’ time.
Coffee, networking, and something tasty to snack on
Coffee, networking, and something tasty to snack on
Technology, Business, and Robots! – Becoming digital without losing your soul
One of the most common hurdles to harnessing innovation is the lack of a big and shared vision to drive alignment, or a burning platform to infuse with urgency and empower individuals.
In his keynote, Alvaro will talk about the necessary components required for organisations to thrive in the digital age, teasing out the major trends in technology that will shape the human experience in the coming future, in our workspaces, our homes, our cities, and our relationships.
Making design relevant in a massive global organization
The designer’s dream of being listened inside a big corporation like BBVA has come true. So what’s next? How we work with a high talented team to tackle real people problems and desires in a huge global organization?
The Business Romantic - 4 ways to build a human company in the age of machine
In the face of artificial intelligence and machine learning, we need a new radical humanism, says Tim Leberecht. For the self-described “business romantic,” this means designing organizations and workplaces that celebrate authenticity instead of efficiency and questions instead of answers. Leberecht proposes four (admittedly subjective) principles for building beautiful organizations.
A call to professionals working in customer experience, innovation, digital and design to dismantle the walls of the silos in the companies. Today, more than ever before, we have an opportunity to trasnform the way we work and create new experiences that make life easier for people. Will you be there to hear about it?
Being able to reproduce perceptual illusions for users is an experience that was initiated in the eighties and has been improved immensely in our days, thanks to the rapid development of technology. Today we are able to enter the user into an alternative reality… But it is important to understand all the proper steps.
State of the conversion and its relation with proper design of digital products.
The UX and digital design are key aspects for the transaction and conversion of a business according to the latest studies of e-Commerce and other transactional websites in Spain. Everything your business needs, here and now.
How does one make innovation projects flow and be truly relevant organizations by means of radical collaboration? Through different examples and experiences, we will identify the key factors that foster innovation processes as well as the risks and challenges that they pose.
Digital disruption is impacting every industry and organization. Look no further than the commerce category, where paying for items using sensors in your shoes is an experience within your reach. Now more than ever, commerce as we know it is changing, based on companies that are fully embracing open technology platforms, and who are willing to collaborate and partner with the brands necessary to bring about change at scale. Join’s Visa’s executive director of innovation partnerships, Jonathan Vaux, to learn more about what the future of commerce looks like and how you can design for it now.
Navigation in the New World, or Pushing for Innovation within Comfortable Companies
During the presentation we will talk about how navigation was designed from 2000 until now – starting as a reflection of the structure of companies and developing into the image of the user and what they need from a company.