Global UX design lead @ Amazon Business Prime
Ana
Di Grigoli
Ana was born in Argentina, where she obtained her degree in Graphic Design in 2010. From her beginnings, Ana has had a great impact on the projects she has led. Her final career work has inspired the redesign of Argentina’s current banknotes in 2015. Her attention to detail and problem solving skills has allowed her to lead highly complex projects in renowned companies such as Wunderman, The Walt Disney Company, Beeva , ING Direct, and now Amazon, where globally leads the Business Prime experience for Amazon Business customers, one of the most important projects of the company in the last 2 years for the United States, Germany and Japan.
In this talk, Ana Di Grigoli uses various examples in her work on Amazon Business Prime to explore why having a holistic vision of the experience allows design to become a nexus and how the implementation of mechanisms facilitates the collaboration and organization between teams, enabling the development of high visibility projects with great impact.
Elizabeth
Pastor
Partner and Co-Founder @ Humantific
Elizabeth
Pastor
Elizabeth is a strategic consultant, facilitator and trainer, with a unique expertise in Visual SenseMaking and Strategic Co-Creation.
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Verónica
Bello
Strategic Design Director @ Designit
Verónica
Bello
Verónica Bello is an architect and service designer, who currently works as Strategic Design Director at Designit, global strategic design firm with over 20 years’ history.
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Esther
Marina
General Manager @Starcom
Esther
Marina
Esther leads the Starcom Madrid office taking care of the quality in service and strategy for their Clients, combined with data and technology implementation.
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Allie
Vogel
UX Designer @ Booking.com
Allie
Vogel
Starting her career in Silicon Valley and now living in Tel Aviv, Allie has spent the last several years designing AI focused products from chatbots, data analytics NLP tools to e-commerce personalization.
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