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HOME > SPEAKERS > Ana Molina

Service & Experience Design @Telefonica


For over two years, Ana has been working on Aura within the CDO division in Telefonica. She has been leading the design of video experiences for a year now. Since 2001, where she began to work on digital design, her career has touched upon different disciplines. She graduated in Advertising and Public Relations and completed a Masters in networks, after which she went to work on interface design and content creation within the digital world. However she also has a very curious nature and worked in traditional communications and advertising as art director for Shackleton and Cp Interactive (Contrapunto) for two and a half years. She has worked in big, medium and small companies, as a consultant and has led product design for companies that develop proprietary technology. Some of the major projects she has worked in that have brought many learnings to Aura are Canal Plus and Yomvi, The Cocktail and El Corte Ingles, Securitas Direct or ING and My Money Coach, the first robot advisor in the Spanish market. 

Aura: Designing in Artificial Intelligence

  • Keynote
  • Thu 20 | 11:00h
  • Spanish
  • ES/EN

Ana Molina brings us Aura, the great digital transformation project for Telefónica as well as its expansion into different countries. 

In addition, she will review the most relevant items in which design can contribute in artificial intelligence in 5 main blocks, using Aura as the example:

  • Ecosystem and interaction models
  • Discovery 
  • Content and conversation 
  • Context
  • Models y algorithms

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