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Head of Design Enterprise Clients Solutions @ BBVA
David
De Prado
David de Prado is a service designer who leads the global Service Design discipline and the Banking design team for Businesses at BBVA. As a former Designit partner, he worked in Madrid and São Paulo. During his career, he has looked after the whole design workflow, from commercial and planning to research, conceptualization or project direction, also being involved in human resourcing and team leadership.
The future of the bank branch in the digital age
Facing the challenge of understanding the natural evolution of bank branches and making use of the opportunities within this context, a team formed by BBVA and Designit worked together in order to redefine the power of physical tools in the financial services sector, which is becoming increasingly digital.
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