General Manager @Starcom
Esther leads the Starcom Madrid office taking care of the quality in service and strategy for their Clients, combined with data and technology implementation. With a global profile, she has been developing a strong expertise on both global and local Clients in the main categories and products across Starcom network.
As a big lover of strategy and communication, she takes part of the Global PAT (Product Acceleration Team) in charge of pushing The Human Experience philosophy in the group and looking for excellence in Starcom product in Spain.
With more than 25 years working in some of the most important groups and networks of communication, she integrates a global vision of client’s demands finding integrated solutions in the current but exciting new world for consumers.
As General Manager, she is also responsible of handling new business development for the agency.
From Machine Learning to Human Learning. From Artificial Intelligence to Human Intelligence. From great targets to concrete people. In the midst of the technological revolution, people, each and every person, are as relevant as ever. Deep research and experience design capable of bringing up emotions enable brands to stand out among ad noise.
Being able to understand what each person feels and wants and using technology that is able to deliver personalized messages to each and every one of them unlocks the ability to design effective campaigns. Starcom will talk about how emotions can mobilize and sell and how the media are more than just that when they plan knowing in detail what motivates the people who consume them.
Head of Service Design @ HABITANT
Marc Roca studied Digital Graphic Arts and Interactive Design at IED and at the school of advanced arts JOSO as well Plastic Arts at EASC.
Strategic Design Director @ Designit
Verónica Bello is an architect and service designer, who currently works as Strategic Design Director at Designit, global strategic design firm with over 20 years’ history.
Service & Experience Design @Telefonica
For over two years, Ana has been working on Aura within the CDO division in Telefonica.
Director of Product Design @ Eventbrite
Tom leads an extremely talented and good looking group of people responsible for the creator side of Eventbrite