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Head of Service Design @ HABITANT


Marc Roca studied Digital Graphic Arts and Interactive Design at IED and at the school of advanced arts JOSO as well Plastic Arts at EASC. He has more than 18 years’ experience in the interaction industry, strategy through design and the creation of digital environment with clients such as: Samsung – The guardian – SEAT – Sony – Vueling – Telstra – BBC – Yamaha – Inditex – Coca Cola – Viesgo – Heineken – Ray Ban among others.

He has international experience having worked on consulting projects in Spain, UK, Australia or Italy, to name a few. His experience in advertising, strategy, service design, the start up world and product design, has given him a broad outlook on the business spectrum and people with regards to brands. Marc is extremely curious and an advocate of the “Why”, always looking to learn from others through colaborative dynamics and Design Thinking – Visual Thinking – Workshop Creation – Creativity Sessions.

Passionate about collaborative investigation, Marc promotes group work and creation. He has been very fortunate to lead and participate in innovation projects and strategic consultancy with: Ogilvy – FJORD – Uncommon – Samsung Lab – Accenture UK/Asia – Seat – Tiempo BBDO etc.

Bye Bye Workers, Hello Designers

  • Keynote
  • Wed 19 | 11:30h
  • Spanish
  • ES/EN

Progress and technology go hand in hand… How many jobs will be destroyed or changed in the coming years? And how many new ones will be created? How can the new ways of collaborative working overcome this challenge and help all types of individuals within traditional organizations. What have we learned, what works and where have we gone wrong?

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