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HOME > SPEAKERS > Veronica Zammitto

Director of UX Research @ Electronic Arts (EA)


Veronica Zammitto is a leader at Electronic Arts where she focuses on corporate UX maturity and strategic improvements of the UX research practice. Veronica manages best practices and standards for executing high-quality research, efficiencies, exploring new processes, ensuring actionable findings, and departmental cross-functional collaborations.

She has transformed how player experience is assessed at EA by introducing novel techniques. Veronica has extensive knowledge of research methodologies applied to video games, her efforts have led games user research on multiple projects across all EA, including Battlefield, Madden, FIFA, NHL, Star Wars: Battlefront, Plant vs Zombies, among others.

Making Players Tick: Deconstructing what great UX is for video games

  • Keynote
  • Wed 19 | 13:15h
  • English
  • EN/ES

We play games for pleasure, sometimes we want to relax while at other times we want to be challenged. So, what is an ideal user experience for video games? What do you need to address in the making of a successful game?

In this talk, Veronica Zammitto unpacks the multiple factors that impact a satisfying player experience. She outlines how design intention, business direction, and players needs are intertwined for success. Then, Veronica dives into which players’ perceptions and behaviors are critical for UX while sharing examples from a variety of games.

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