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Experience Week

Discover events prior to the main event packed with activities and networking

  • 19:00-21:30H
    29th of May

    Masterclass | Ladies That UX

    Interaction Design in Physical Spaces

    El Garaje Calle de Cristóbal Bordiú 13 | Free

    Content and registration will be available soon.

  • 18:00-20:00H
    30th of May

    Masterclass | Correo

    Masterclass - Service Innovation and Design

    powered by
    CorreosLabs Calle de la Sierra de Atapuerca, 13, 28050 Madrid | No disponible

    This exclusive masterclass is invite-only. In this session we will mainly be exploring the origin and methodologies of HCD (Human Centered Design) innovation that are at the epicenter of the development of products and services. We will do a brief overview of the most important methodologies while using concrete examples.

    Soon we will dig into one of the key methodologies known as Service Design; peeling back its layers and looking further into its objectives and tools in practice. We will look at how any company is able to transform its business strategy, and we will be bouncing from product to service using these concepts as a lens.

    Mentor: Alicia Chavero 

  • 18:00-20:30H
    31st of May

    Workshop | Ricardo Tayar, Flat 101

    CRO (Conversion Rate Optimization)

    El Garaje Cristóbal Bordiú 13 | 10€

    Introductory workshop to CRO (Conversation Rate Optimization) geared towards establishing the foundations of basic CRO practices:

    1. Detecting inefficiencies in digital products
    2. Analysis and basic hypothesis construction
    3. Corrective action design
    4. A/B testing approach and analysis of results
    5. Presentations of findings and application of insight to the standard workflow

    Presented by Ricardo Tayar, author of “CRO. Diseño y desarrollo de negocios digitales” (Anaya, February 2018), the first book in Spanish about CRO.

  • 10:00-13:30H
    2nd of June

    Masterclass | Iron Hack


    powered by
    Google Campus Calle Moreno Nieto, 2, 28005 Madrid | 20€

    Content and registration will be available soon.

  • 16:00-18:30H
    4th of June

    Workshop | SopraSteria

    Street Fighters

    DigiLab Sopra Steria Planta 6- Edificio A Av. de Manoteras, 48 28050 Madrid | Free
    Designers at Sopra Steria battle it out in 3 rounds defending positions related to “Design and Gender,” “The Service Design Bubble,” and “Design Ethics.” Attendees will be able to choose sides, boo it out, and bring their perspective to the table regarding these thrilling subjects, ultimately choosing the winner of the debate either by technical K.O. or points. 
  • 10:00-13:00H
    4th of June

    Workshop | UXer School

    UX Design in Virtual Reality and Mixed Reality

    The Cube Calle de Rufino González, 25, 28037 Madrid | 20€

    Virtual Reality (and Mixed Reality) isn’t only changing sectors from top to bottom but is also completely redefining fields of knowledge such as User Experience (UX for short).

    1. Understand the transformative nature of VR/MR in the UX field.
    2. Comprehend how the UX design process is impacted when designing VR experiences.
    3. Put into practice a few of the initial phases of UX in VR.

    During the entirety of the workshop, we will set different dynamics in motion that will feed the conversation and generate debate.

    With Eduardo Herranz, COO & Principal Consultant at Virtual Voyagers. 

  • 18:00-20:30H
    4th of June

    WorkSHOP | RESA & Valhalla

    Student Growth Hacking

    Res. de Estudiantes Claudio Coello 141 Calle de Claudio Coello 28006 Madrid | Gratis


    1. Entrepreneurship in hybrid environments (study-entrepreneurship)
    2. “Golden Tool Box” for new creation StartUp
    3. The first 5 steps to start your StartUp
    4. Learning from your mistakes
    5. Success stories. Debate with entrepreneurs.

    Presented by Salvador Medina, founder and CEO of The Valhalla and Partner at Digital Innovation Center.

  • 16:00-18:30H
    5th of June

    Workshop | Great Simple

    Design System and UI Kits

    El Garaje Cristóbal Bordiú, 13, 28003, Madrid | 10€

    Experience Week 2018 – Workshop “How to approach, define and create the ideal Design System and UI Kits for your client”


    How to approach, define and create the ideal Design System and UI Kits for your client, followed by pro-Sketch tips and advantages of using GS products.

  • 18:00-21:00H
    5th of June

    WorkSHOP | workshop

    LEGO Serious Play

    powered by
    El Garage Calle de Cristóbal Bordiú 13 | 10€

    In this workshop we propose experimenting with co-creation through the LEGO® Serious Play® methodology. We will establish a space for open reflection that will emanate the maximum amount of ideas and points of view. Later on, we will engage in thought-convergence to set aside possible solutions; we will combine, categorize, and refine ideas in order to sculpt potential solutions.

    We will pose a set of complex obstacles and search through possible alternatives to solve them. As we shape our ideas, LEGO® piece by LEGO® piece, we will share and reflect on these prospective solutions.

    Workshop objectives:

    1. Learn through playing and storytelling.
    2. Gain an in-depth understanding of a highly effective collaborative methodology.
    3. Help concretize what was once abstract.
    4. Awaken creative thinking.
    5. Help metaphorical expression.

    Presented by Fausto Camacho, the Senior Design Researcher in the Experience Design at Isobar, as well as Francisco de la Fuente, Sr. UX Designer at Isobar.

Main Sponsor

Apoyo institucional

Gold Sponsor

Official Airline Partner

Silver Sponsors

Bronze Sponsors


Media Partner

Media Partner Digital