Ana Pérez Echevarría | Experience Fighters

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HOME > SPEAKERS > Ana Pérez Echevarría

Ana is specialized in product and process creation for digital platforms. She is currently leading the User Experience department at ING Spain, where she is by the bank’s side during strategy development, creating experiences that are more than simply just a bank transaction.

In order to provide the ultimate experience for the client in digital channels, Ana relies on a client-centred focus and a deep understanding of the organization thanks to her prior experience managing diverse business and technology teams.

The fineprint when democratizing user experience

Case study
Wed 6 | 13:30h
Spanish
SP/EN

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The fineprint when democratizing user experience

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