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HOME > SPEAKERS > Rafaél Alférez

Marketing Consultant


Rafa Alférez has spent the past 20 years working in the automotive sector. He has worked directly with brands such as Jaguar, Land Rover, Mazda and (for the past six years) BMW. He has always worked at directors’  committee level. His roles include sales, marketing, and point-of-sale relations.

The Future of Experience in the Mobility SectoR

  • Mesa Redonda | Mobility
  • Wed 6 | 16:45h
  • Spanish
  • SP/EN

Rafaél Alférez, Conrado Espí, and Orazio Corva can all agree that the world of private mobility is ablaze with changes. The three experts will come together at this roundtable to dig further into what this might look like when take experience into account. These changes will be uncovered by investigating four main factors. Moreover, asking some pragmatic questions is critical: What kind of diversification can we expect? What are Spain’s carsharing expansion plans? How do governments feel about all of this? You don’t want to miss it.

More About Rafaél:

He has experience working with international giants, collaborating to identify common tendencies in diverse markets and in fine-tuning products and services of the future. At this time, Rafael is lending his consulting expertise to different brands, dealership groups, in-sector finances, insurance groups, and online portals and agencies.


Main Sponsor

Apoyo institucional

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